Crosstown Running - Nike & JD Sports

Nike and JD Sports have got together to open the flagship store, Crosstown Running. With its range of stylish, colourful shoes and sportswear for running enthusiasts, the store features an amazing use of modern technology for the internet generation.

In-store touch screens help shoppers view and choose what they want to buy, screens at the back of the shop display live Instagram feeds of users' photos tagged with #crosstownrunning, and even the mannequins have been created using the very latest 3D printers.